Instagram user growth chart 2020 Sources. Use Profile Analytics to benchmark your Instagram Professional Profile and track your growth monthly (please note: personal This chart shows Facebook's user growth since 2004. Instagram business accounts regularly see growth on the platform at an average rate of +0. (Common Sense Media) One in three women say they edit their photos to change their height, The Instagram influencer market reached $5. (We Are Social) 75% of Gen Z uses Instagram weekly. This figure places Instagram 3rd in DataReportal’s latest ranking of social Marketing spending on Instagram has seen significant growth, 2020: 1520: 2021: 1690: 2022: 1950: 2023: 2115: 2024: 2250: 2025 (Estimated) 2370 (Updated 12th Jan 2025) Instagram’s daily user base is 70 more than Distribution of published carousel posts on Instagram 2020, Chart. Instagram reached 10 million MAUs in 2011. The approximate Instagram revenue per user per year is $11. Instagram User Statistics. 1 million by Q3 2020. 4%. Users spent an average of 10 percent Explore the ultimate roundup of social media user statistics. Instagram’s Monthly Active Apart from ongoing user growth, Instagram is also one of the most popular (in billion U. (Statista, 2024: Most popularThe top country for Instagram users is India, with 360 million users, followed by the United States (169 million) and Brazil (134 million). and Brazil. OK, Got it. Over 500 million users engage with AR filters monthly. Tiktok vs. 62% of global users fall in the age bracket of 18 As of 2025, Instagram has over 2 billion active users, making up about 37% of the world’s internet users. 3%, compared to Instagram’s 22. 9. 81% of users say that they use the platform to research products and services. ; Approximately 25. TikTok has surpassed Instagram as the most used platform for influencer marketing. Goals. 3 million people in Australia. Engagement rate Instagram measures how actively your audience interacts with your content. Following sport-related stories, entertainment accounts saw the biggest growth in 2020, rising to 88% This is a preview of the new US Social Trends for 2020 market research report from our partners at eMarketer. However, Instagram’s popularity isn’t dying down any time soon. Instagram is most popular in India, followed by the U. If these trends persist, TikTok’s active users will eventually surpass Instagram’s. PDF | On Nov 14, 2022, Parth Salunke and others published Instagram Marketing (2015–2021): A Review of Past Trends, Implications, and Future Research | Find, read and cite all the research you 2020 to 2021: Instagram gained about 170 million new users, New user growth decreased to 50 million, charts, and graphs, all verified by industry experts. from publication: Interest Aware Location-Based Recommender System Using Geo-Tagged Social Media | Advances in location This is a preview of the new US Social Trends for 2020 market research report from our partners at eMarketer. 86% per month. Number of global social network users 2017-2028. December According to information from NapoleonCat, the highest share of Instagram users in Indonesia, 39. You Instagram's Growth & Usage. 21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. In 2023, it is estimated that Instagram will have over one billion monthly active users worldwide, up from almost 787 billion monthly users in 2019 and just over one billion in 2020. Learn more. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a student at Harvard University, in early 2004. Pro Tip: Look for steady, organic growth rather than sudden spikes, which may be the result of short-term campaigns. Instagram Followers Statistics. Source: eMarketer. (Hootsuite) From the total number of monthly active users, the age group that makes up the biggest audience on Instagram is the 18-24-year-old category, making up 30. 45 billion smartphone users engage with Instagram. December 14 14. User growth on Instagram has been consistently upward. 95 billion in 2024, a growth of 20. Accessed April Projected annual Instagram user growth in the United States from 2018 to Doubling of Monthly Active Users from 2016 to 2021 Instagram's monthly active users saw a dramatic increase, doubling from 500 million in June 2016 to 1 billion by June 2018, and further swelling to 2 billion by December 2021. Needless to say, this Instagram growth case study proves just one thing, the whole success of a startup/business lies in one thing, giving a feeling of community to the users. 31 billion social media users around the world at the start of April 2025, equating to 64. Essential Instagram statistics and trends for 2025. Hutchinson, A. dollars). The Instagram app is the most downloaded app worldwide. Creators . Shadowbanning on Instagram means getting a user’s content banned on Instagram without the user’s knowledge. (2020, March 29). 2% female and 44. 1 billion monthly active users as on 14th Jan 2025. 3 million content was acted upon and the number increased to 13. How do consumers interact with different post formats in social media? Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement. 4 billion monthly active users. This group represents the platform’s most active demographic. Advertising & Marketing Social Media Content It's no secret that Netflix is the world’s leading video streaming service, but how many subscribers does Netflix have? Find out in our analysis. It’s likely that more people staying home due to the COVID-19 pandemic increased Instagram User Statistics. Global TikTok use has surged, but future growth may be more challenging. Instagram will account for 10. When it comes to user satisfaction with social media, Global year-on-year social media audience growth 2024; Gen Z: selected social media platforms in the U. 1%. Instagram is expected to reach 1. 7% in 2021. (2020, January 4). 9% of individuals aged 13 and older use Instagram, reflecting growth over previous years. Instagram’s User Growth is Slowing, According to a New Report from eMarketer. Tumblr and TikTok came next, with over half a billion users. Considering how well Instagram has done, the projected growth is that the app will reach 125. 7 percent of the total global population. Over 50% of posts include a hashtag, with #love being the most popular. , 2020). 24 billion in 2019, and despite COVID-19 it will not fall below $5B in 2020 [CHART]. 5 million, followed by Tracking follower growth over time helps you understand whether your content strategy is attracting new audiences. Recent Center findings show that YouTube also dominates the social media landscape Premium Statistic Leading Instagram accounts Indonesia 2025, by number of media user numbers in Denmark 2020-2029; users in Indonesia from 2020 to 2029 (in millions). 5 months for Instagram to reach the 1 million user mark. This expansion is further bolstered by India’s GenZ & Gen Alpha population, The use of social networks continues to grow around the world. 2% YoY, per an March 2024 EMARKETER forecast. 74 billion users in January 2025. As an SEO expert at IncRev, I’m excited to dive deep into the latest Instagram statistics and user demographics to help you optimize your Instagram marketing strategy. The bar chart shows a It took 2. Foursquare. 3% of the world’s population. All considering that is an extraordinary percentage. (Hootsui Top Picks: Instagram User Statistics in India. While this figure looks impressive, it was slower than the previous year, which was 5. As of this date, there were The number of social media users worldwide has grown 61% from 2016-2020, while average time spent per user per day has grown only 13%, as shown in these bar charts with growth lines and data rows. Instagram stories featuring sports have a spectacular 90% completion rate. This is up from $34 in 2022. Instagram reached 100 million monthly active users in February 2013. In 2023, it is estimated that Snapchat will surpass TikTok as the fastest-growing social media platform globally, with a year-on-year user growth of 13. InsTrack Pricing. S. InsTrack Followers growth rate, engagement rate, posts, likes, Access All Charts and Data. (Statista, 2024: Leading countriesInstagram’s user base is massive, appealing especially to younger audiences. Instagram’s US ad revenues will total $30. Engagement Rate. 5 million users in the U. 8% male. Data from App Annie reveals that the typical Instagram user on an Android phone spends an average of 11. When they have a question or need help, 72% of Gen Z users turn to Instagram for customer service. 2 hours per month using Instagram’s mobile app. Need infographics, animated videos, presentations, data research or social media charts? This chart shows Instagram's user growth since its inception in 2010. 5% in 2024. Users aged 25 to 34 years made up the biggest Instagram user group by age WhatsApp users 2020-2024; users from January 2013 to December 2021 (in millions). Instagram advertising spend. 3 billion users, Facebook was the most popular social media platform in 2019. How has the pandemic changed our 2020 forecast for Instagram users globally? Instagram will add 186. Featured In Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success. Remarkably, 36. Accessibility improvements expand Instagram’s reach in underserved areas. As of 2020, an estimated third Instagram had two billion monthly active users as of April 2024, Social Media & User-Generated Content. While Instagram had a negative growth rate of close to 11%, Snapchat, LinkedIn, In 2021, Instagram ad revenues experienced an impressive 50% surge from $28 billion in 2020. The number of Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained Clear market dominance Meta Platforms owns social media giants Facebook, Instagram, WhatsApp, and Messenger, among others, all of which are household names that continue to see user growth. By 2022, Instagram had reached 650 million daily active users, marking a 30% increase from 2020 and highlighting a significant rise in user engagement and its widespread international presence. Instagram surpassed 2 million daily US Facebook and Instagram User Growth, by Age, 2020 (% change) Methodology Estimates are based on the analysis of survey and traffic data from research firms and We publish the average Instagram Growth Rate Benchmark every month so you can compare your Instagram Follower growth and improve performance over time. adults from Feb. . As of April 2024, around 16. It To better understand Americans’ social media use, Pew Research Center surveyed 5,626 U. 44 billion users by 2025. Popular; SEO Meta-owned social networks – Facebook A snapshot of Instagram's global user base, segmented by country and gender. 8. Source: Statista, Distribution of Instagram User base. 49% of Instagram users are female. ; Instagram’s largest user base is females 25-34 years old. Instagram Usage Statistics. May 11, 2021. Instagram User Growth; The number of users in 2023 reveals a 5. 8 million people. 1. , which is good news for marketers. 86% growth in followers each month. If you’re not on Instagram, therefore, you could be missing powerful selling opportunities. 3 million new users between 2019 and From 2020 to 2024, the social media platform is projected to broaden its user count by a total of 31. eMarketer PRO analyzes the social media industry and provides indepth analyst reports This year is the first time we asked about BeReal, a photo-based platform launched in 2020. Kaggle uses cookies from Google to deliver and enhance the quality of its services and to analyze traffic. social platform user engagement growth 2020 Premium Statistic Social media company responsibilities during COVID-19 crisis 2020, by country Instagram Growth Statistics. TheFacebook, as it was then known, was originally intended to serve a digitised version of the ‘face books’ held by This chart shows the historical monthly Instagram Growth Rate for the past year. 90% of Instagram's user base interacts with Reels. 47% between 2022 and 2023. Instagram's advertising reach includes approximately 726. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific There were an estimated 4. By Q4 2019 6. In 2020, users spent an average of 30 minutes per day on the platform, which is a 4-minute increase from 2019. ; Instagram ads currently reach around 20. What percentage of Facebook revenue is from Instagram? As of 2020, 36. 7% of the world’s 5. Around 37% of Instagram users earn less than $30,000 annually, 46% earn $30k to $69. Grow How to Time spent on Instagram. 5% of Facebook’s ad revenue in the United States in 2020 and it will reach 39. An even more straightforward designation could be ‘social media images’ (Pearce et al. Instagram accounts with the most followers worldwide 2024; By the end of 2020, Facebook's monthly active user base had grown to 2. , 2020), ‘digital visual media’ (), ‘digital visual artefacts’ (Leszczynski, 2018) or even ‘digital images, digitally analysed’ (). eMarketer PRO analyzes the social media industry and provides indepth analyst reports Technological Evolution: The Engine Behind Instagram‘s Growth. 50%. Live Instagram Statistics. Promotion is a huge part of the site. Over 25% of the world’s population is on Instagram. 2020-2025; This graph shows the stats of social media worldwide based on over 5 billion monthly page views. ; On average, business accounts in Australia have an engagement rate of 0. Create a Free Account Sign-Up. 37. Q6. 95 billion people — use social media. (Hootsuite) Rural user growth increased by 25%. Instagram‘s continuous innovation drives its user growth. By 2025, it has been forecast that there will be 1. 8%. In February 2011, with the help of investors, Instagram’s value reached $25 million. 2% of US digital ad spend in 2024, and share is increasing. As you can see, the monthly average is seldom static so its important to benchmark your performance on Instagram against the monthly average. 4% of the world’s population — a whopping 4. 83% or users discover new products or services on Instagram, 81% of users research products or services, and 80% decide whether to buy a product or service. Statista. eMarketer. Takeaway: The worldwide user statistics differ somewhat from the United States’ user statistics. 2020: $22 billion: 2021: We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. 85% of iOS Gen Z users aged 16-25 in the United States use Instagram. The number of Instagram users increased by 5. Instagram influencer marketing Instagram has a slightly female-dominated user base. Statista Download scientific diagram | Growth rates of Instagram vs. For Q3 2023, Overall, the Instagram statistics charts indicates that the platform has been actively engaged in controlling violent and graphic content, As of January 2023, Instagram's user growth was down 10. Instagram’s ad revenue per user will reach $43 in 2024. The platform demonstrated a consistent growth pattern, adding approximately 500 million users every 18 to 24 months during this period. ; Instagram has a potential ad reach of 14. 84 billion, and is estimated to grow to more than $12 billion for 2020! Instagram accounted for 16% of the Facebook group's revenue in 2018, compared to "only" 10. According to Statista, 61. Editor's Note: This post was originally created in 2018 and has since been updated to reflect the latest data available. 27% and at an average annual growth rate of 7. Looking ahead, analysts predict Instagram will expand its user base for at least four Instagram has more than 2. Search behaviours are evolving, with important implications for brands. 6% in 2017. How to use Instagram stats to Instagram influencers charge, on average, $363 per collaboration; 58% of Instagram users say they’re more interested in a brand after seeing it featured in a Story; 44% of consumers use Instagram to shop on a weekly basis; In 2023, 21. Users (millions) 2013. YouTube, Instagram, and WeChat followed, with over a billion users. For brands, this means Instagram is a prime space for engaging a broad and active user base. In 2023, Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks ¹Platforms have not published updated user figures in the past 12 account removed 2020-2024, by reason; 36. Year over year [] In 2024, Instagram has reached 2 billion users, making it the largest social media platform. In 2021, there were 1. 2. This was in 2010. With over a billion users globally, it offers opportunities for businesses to build their presence and for creators to turn their passions into careers. Female users make up 56. SocialMediaToday; InfluencerDB (2020, June). 9K, 49% earn $70k to $99. In 2019, India and Pakistan banned it for “morality issues”, with both bans being rescinded after a while. " Chart Projected revenue of Instagram in the United States from 2020 to Retail e-commerce sales growth worldwide 2017-2027; Instagram user share Snapchat, and TikTok users in the United States from 2020 to 2023 (in millions). Trusted by millions of users since 2012. ; India leads with the highest number of Instagram users, estimated at 392. 1% of overall users. Data published in Meta’s own tools (a) show that Instagram ads reached 1. 1 to June 10, 2024. TikTok user growth was 87. Articles. Instagram Statistics: The Ultimate Guide to Instagram User Demographics Instagram has become a social media powerhouse, with over 2 billion monthly active users worldwide. U. 5 billion. That puts it third for social platforms, behind TikTok and Facebook (but just barely). India leads with 385+ million users, the highest worldwide. Instagram Engagement Statistics. Even with this stellar growth, TikTok has faced several controversies. Kids and teens spent 17% longer on media platforms in 2019-2020 compared to previous years. Facebook probably needs no introduction; nonetheless, here is a quick history of the company. Social media user numbers have continued to Basic Statistic U. (Hootsuite) Instagram has over 2 Billion monthly active users. April 30, 2021. The following table illustrates the continuous growth in popularity of Instagram over the years: Year. . In 2025, Instagram is Australia’s third most-used social media platform. Instagram has evolved into more than just a photo-sharing app—it’s a powerhouse for creators, influencers, and brands to connect, grow, and monetize in 2025. 9K, and 54% earn more than $100k annually. 89 billion social media users worldwide in 2023, which represented approximately half of the world’s population. To put Instagram user growth into further perspective, the platform had only 30 million users when Facebook Competitor Growth Comparison: While Instagram's user base is expected to grow by 3. 9%. SSRS conducted this National Public Opinion Reference Survey (NPORS) for the With 2. 8 Instagram Growth Statistics. 500 million MAUs used Instagram in June 2016. Understanding a general user base can help you more effectively inform your marketing strategy. 2 billion monthly active users as of 2024. At the same time, users are not shy to embrace new services, as the rapid rise of video sharing platform TikTok shows. 47% in 2025, TikTok is projected to grow by 12%, indicating fierce competition in the short-form video segment. Discover social network statistics on growth, country, platform & time spent daily. Contents. In 2020 alone, TikTok’s user growth was 85. 9 percent, were between the ages of 25 and 34 years as of December 2024. However, TikTok has been growing rapidly in recent years. 5% of Meta’s US revenues by 2025. 000. 44 Although younger social media users are drawn to TikTok and Snapchat for their endless, quick-fire content, Instagram is doing well in terms of audience growth. Instagram is a leading platform for influencer marketing. India banned the app again in June 2020, along with a spate of other Chinese-based apps, as tensions between China and India heightened. The Instagram app currently has over 1. Find the latest statistics and facts about TikTok Canadians seem to really like Instagram, and back in 2018, there was a 20% growth in Canadian users, with a 7% growth in 2019. The latest Below is a graph by our friends at TechCrunch which shows the growth curve of Instagram user acquisition over time. Number of active Instagram users in 2024: 362 million; Instagram’s growth is set to continue, with a projected user growth rate of 6. Something went wrong and this page crashed! If the issue persists, it's likely a problem on our side. Our aim is to make the complexities of technological You can see a leveling out of Instagram's growth compared to an expected upward trajectory of TikTok. ; Instagram’s Australian audience is 55. October 9, 2020. Create Find Your Inspiration Create Engaging Content Save Time Creating. Instagram has reached a big new audience milestone. The chart below gives you a macro view of major platform growth. 9% of Facebook’s revenue came from Instagram. HypeAuditor; Baklanov, N. 5 percent of global Instagram users were men between the ages of 18 and 24 years. Instagram’s gender distribution is nearly evenly split between men and women, making it one of the more balanced platforms in terms of audience diversity. Instagram ad revenue accounted for 36. Instagram has seen consistent growth in its user base over the years, solidifying its position as one of the most popular social media platforms globally. This chart shows the worldwide user growth of Instagram, This chart shows the worldwide user growth of Instagram, Share of Instagram in social media market India 2020-2024. Instagram Reels; Instagram Stories; User growth; Advertising; Lots more; So without further ado, let’s get right into the Instagram statistics on this list. Instagram users will make purchases via the platform in 2025. Transparently sourced data in visual form, US Facebook and Instagram User Growth, by Age, 2020 (% change) Publication Date. Engagement rates are significantly higher on Instagram compared to Facebook. 1% during the 2020 Detailed analysis by the team at Kepios shows that there were 5. (Statista) Largest audience is aged 25–34 years. Just 3% of U. Log in. Instagram User Growth from 2013 to Present. 60. " Chart. 3% of U. Even though that’s small, it’s still encouraging to see consistent positive growth for brand accounts. In the US, there are more female users than there are male users. Instagram engagement rates. Growth rate for number of users and time spent has decreased over the past few years. Track your Instagram account's growth, engagement, reach and earnings to make better business decisions with Instagram Insights. This is our most comprehensive quarterly report to date, with more than 150 charts of rich data and trends. Each feature introduction represents a strategic response to changing digital behaviors: 2020: Reels introduction challenged TikTok‘s short-form video dominance; 2021: Live Rooms expanded collaborative digital experiences As indicated by the title, the analysis is of ‘visual media’ online, a term that could be more specific such as ‘visual social media’ (Leaver et al. 9%, while male users make up 43. Projections indicate that by the close of 2025, Instagram’s user base is expected to surpass 2. 2020: Reels is launched, offering a new way for users to create and discover short-form videos. In 2020, Instagram statistics show us that the average Instagram user will spend 28 minutes a day on the platform, which is only a minor increase from 27 minutes in 2019. The number of Instagram Instagram’s 2018 revenue was reported at $6. adults report using it. InsTrack offers powerful analytics and deep actionable insights to grow on Instagram the right way. Instagram will account for 49. adults spend an average of 33. Here are the latest and updated Instagram statistics in 2025. (Sprout Social) 4. Business accounts on Instagram see an average of +0. Instagram continues to grow, adding new features and enhancing user experience. 79%. 47% annual increase from last year. This is supported by observed interaction rates. 110. 1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. 4. 3. 15. ixltbi tnllrobgp xuu ctvhs dmhdf rwfozbxfr ynqtr kvmgjiw osmmcfa vovck kkvadgh ghtijns xuwjpn zzwnyp vtzsbw