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Tiktok ad benchmarks ‍ The average ROI benchmark for healthcare providers in 2025 is benchmarked at 3. Similarly to TikTok, both averages may vary depending on ad type and industry. At the same time, the 35–44-year-old demographic is around Before diving into this benchmark, I want to make sure you fully get a grasp of how a view is counted on YouTube. Nearly 3000 companies contribute their anonymous eCommerce benchmarking data You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. Here’s what you need to look out for: Message ad / Inmail CTR: 3. TikTok ad impressions measure the total number of times your ad was shown to TikTok users. Rival IQ analyzed over 374K TikTok videos posted between January and December 2023 to bring you insights for your 2024 marketing strategy. Collaborate with your business partners and manage users, finances, and assets to gain bigger business success. 7%. Step into the competitive world of the Apparel industry with our intricate Paid Media Benchmarks report - September 2023. In the marketing agencies industry on TikTok, the highest engagement rate of 0. 3in SEA which is 1. Leverage TikTok’s Ad Formats. Facebook’s organic growth stagnated, reinforcing its transition to an ad-driven platform. Now, when we’ve reviewed CPI rates for all major paid ad platforms from the biggest players on a market – Facebook, TikTok and Google Ads, let’s turn to the Cost Per Install rates for major mobile advertising Industry Benchmark: Industry Benchmark rankings show how your videos perform against others in the same industry. 6times 5. In 2025, TikTok ad prices start as low as $10 daily. Insight: Client 2 utilized trending music and saw significantly higher hook rates in their video ads by doing so. 4. Impressions on Instagram have increased by 13% YoY, while impressions on TikTok have remained relatively stable. Despite its popularity, TikTok had the lowest overall average engagement rate at 1. TikTok's platform dynamics create unique behaviors across various tiers, shaping how audience interaction unfolds on the platform. A study done by SEMrush found that “more than half of Live Social Media Benchmarks: Compare Metrics Across Top Platforms. Login. Download the app to get started. Measure your performance against companies just like yours and supercharge your strategy. 4% Takeover + TopView 1. for each industry to compile the data for this The Google Ads benchmarks report includes the most important metrics such as average cost per click, average conversion rate, average click-through rate and cost per lead, along with year-over-year changes. Tiktok Ads. Here are some common TikTok ad targeting dimensions: Demographics: This includes factors such as age, gender, location, language, education level, and income. Always understand how your TikTok Ads campaigns compare to other companies within your industry. We’ve designed Varos to give you real-time benchmarks for specific platforms Explore Databox Organic and Paid CTR Benchmarks for 100+ industries. Not based on estimates or declaration! 02. Of all the social platforms, TikTok saw the most significant rise in usage, with average monthly consumption increasing by 6hr and 12m (26. Explore. 95%, key factors affecting TikTok engagement Median ROAS on Tiktok Ads on Fashion, March 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. Contact us . 5% up on last year) to 29 hr and 36m – the highest in the world. 82-$10, making it cheaper than Instagram’s $5-$9 average CPMs. Benchmarking these metrics allows you to Share rate benchmarks for TikTok. Google Ads benchmarks highlight in 2025. By tracking the appropriate metrics and managing your ad spend, you can make the informed decisions needed that will help you reach your target audience, drive revenue and stay ahead of the competition. Built on a robust dataset from 4000 companies, this Varos report illuminates key performance indicators for Meta Ads, Google Ads, and TikTok Ads. median performance from the companies selected. It spans over 10K+ verified TikTok accounts, 21 distinct industry types, a Asking “how much do TikTok ads cost” leads to a simple answer: it varies. Rooted in a substantial dataset of 4000 companies assembled by Varos, this analysis gives you key performance metrics for Meta Ads, Google Ads, and TikTok Ads. 72 TikTok led the way, with a median monthly follower growth of 21%, particularly among small and medium-sized brands. Social media benchmarks in nonprofits Best content type to post on Facebook. Explore TikTok CPM, TikTok CPC TikTok tends to be more cost-effective compared to Facebook and LinkedIn. Read on for: Benchmarks for engagement rate by view, videos per week, views per follower, and more; Crystal-clear explanations of the most important TikTok metrics and how you should be using them As you map out your Facebook ad campaigns for the remainder of 2024 and consider your strategy for 2025, we’re sharing Facebook ads benchmarks across 20 industries, including data for core metrics such as click-through rate, cost per click, conversion rate, and more for two popular Facebook ads campaign objectives: traffic and leads. Some of these key TikTok has doubled its shares on posts, and Instagram's average for shares per post is 41. Important Statistics Related To TikTok . 8% One Day Max 1. TikTok We compiled a list of benchmarks for five of the most important PPC ad channels: Google, Facebook, TikTok, Snapchat, and Bing and listed them in this definitive guide to advertising metrics. Ideally, you would want to have a CTR benchmark for TikTok ads that is applicable to all TikTok ads. Backed by an extensive sample of 4000 companies analyzed by Varos, this report reveals crucial KPIs for Meta Ads, Google Ads, and TikTok Ads. Now, let’s take a look at how much it costs to run a TikTok ad campaign via TikTok Influencers. 63 percent. The bedding brand Parachute said recently that the average TikTok viewer bought its product 7 to 10 days after first seeing a Parachute ad—well past the point Market Benchmarks. That's not much but it's across the entire platform. Video Analysis Drawer : For each video within the Video Analysis drawer, you can access modules ranging from key We’re sharing some data-backed insights and TikTok ad types, along with strategies proven to be effective in B2B marketing. Tracking the engagement rate on your ads can help you determine how well viewers are This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. CAPTIV8 Tracking your Facebook ad performance against these industry benchmarks can help you gauge how your business is pacing compared to the competition. The pricing for Influencers’ posts on TikTok is based on how many followers they have and Bust out your pocket protectors and spectacles: it’s time for the 2023 edition of the Social Media Industry Benchmark Report! As usual, the report features tons of social media benchmarks and metrics from 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Influencers, Media, Nonprofits, Median CTR on Tiktok Ads on Beauty, April 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. Don’t rely on sporadic reports that don’t segment by industry — let Varos equip you with the real-time data you need to evaluate, understand, and maximize your TikTok Ads to generate meaningful results. Our advice: start small. TikTok Ads Benchmarks for 2024 TikTok benchmarks and best practices for TikTok advertising, including average click-through rates (CTRs), cost-per-click (CPC) or cost-per TikTok is out-engaging other channels. TikTok generated an estimated $9. . rate per follower of 5. Navigate the complexities of the B2B SaaS industry using our in-depth Paid Media Benchmarks for September 2023. Check out these 10 TikTok Ads KPIs You Should track. What Does the TikTok Benchmark Report Cover? Recently, Rival IQ released their 2024 TikTok Benchmark Report , analyzing key metrics commonly observed across many of today's social media platforms. 1 times weekly), according to RivalIQ. The basic formula is: Number of Ad Clicks ÷ Number of Ad Impressions x 100 = Click-Through Rate (%) On Facebook, the average CTR across all industries is 0. ”Half the money I spend on advertising is wasted, the trouble is I don’t know which half” - John Wanamaker (1838-1922) B2B Google and Bing Ad Benchmarks: Wordstream. Mentions matter. 50%. As a social ad benchmark, CTR helps illuminate how you’re doing on that front. 73%. Median brands are earning an average eng. This rate is a strong indicator that even with a smaller audience, your content is hitting the mark and resonating well enough to A TikTok CTR benchmark . CPC. Tiktok Ads; Tiktok Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. TikTok offers various ad formats, such as In-Feed Ads, TopView Ads and Branded Hashtag Challenges. Most TikTok advertising budgets require a $500 minimum per campaign with daily minimums higher than other media. The Big Picture of Facebook Ads Benchmarks. Nielsen SEA Total CPG ROAS Benchmarks - Total Media weighted average ROAS is $1. 5- 3% CTR to site for Standard in-feed Ad unit. Our comprehensive report includes metrics like engagement rates, hashtags, posting frequency, mentions, and so much more alongside standout examples from top performers. Using data from 4000 companies, expertly curated by Varos, this report provides key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Paid Ads Benchmarks for Travel Industry ‍ Paid ads involve investing money to display Median ROAS on Tiktok Ads on Beauty, April 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. 88% is achieved with a weekly posting frequency of 6 posts. It doesn’t follow the standard sponsored content metrics because the ad format is totally different. Whether you're About These Paid Media Benchmarks. The share of 24–34-year-olds on the platform is 31%. Skip to content feed. With Video Insights, you can: Compare your ad performance against industry benchmarks. For profiles with up to 5K followers, the average share rate is about 0. Return on investment (ROI) ROI marks the gross revenue you’ve generated for every dollar spent. 5 billion users around the globe and another 700 million if you include the Chinese version of TikTok, Douyin. Skip to content. This rate is a strong indicator that even with a smaller audience, your content is hitting the mark and resonating well enough to Your one-stop workplace in TikTok For Business. To get benchmark data for our TikTok ads, we did it the good ole fashioned way. Industry benchmarks are average values calculated on global TikTok data and advertisers' registered industries in TikTok is largely favored by Gen Z, but more older users have started jumping on the platform since 2020. However, Facebook, the platform with more than 3 billion active monthly active users, is still one of the platforms you cannot miss. Dive deeper into the specific video elements that are making your ads perform. Understanding TikTok Ads benchmarks and metrics is critical to the success of your TikTok Ads campaigns. What to do: Stay up to date with what’s trending on the TikTok platform. 8 TikTok ad formats -Effectiveness HTC 2. Many brands generate far better engagement than this. Drawing upon a vast dataset from 4000 companies meticulously curated by Varos, this analysis provides vital insights into KPIs for Meta Ads, Google Ads, and TikTok Ads in the CBD sector. Instagram maintained steady growth at 6% per month, driven by the popularity of Reels and collaborative content. Tools. TikTok engagement rate benchmark. The engagement rate is the highest for TikTok at 2. Dive into the Personal Care industry's paid media landscape with our detailed Paid Media Benchmarks report - September 2023. 43% ‍ 10. Log in to TikTok Ad KPIs are indicators that show the efficiency of your TikTok marketing efforts. This success has forced Facebook, Snapchat and Further insight on organic and paid social engagement across Facebook, Instagram, Twitter and TikTok is available from the Emplify (formerly Social Bakers) social media industry reports which cover 6 industries. Access more data. When someone watches 30 seconds of a video ad (or the entire ad if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first, a view is counted. CTR. We included over 2,000 handles that were Median CPM on Tiktok Ads, April 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. We used . The daily budget starts from $20 for the ad group. 09%) and Instagram (1. And one more important point: If there is no view, you pay no money. However, each brand, product and target audience is different. 6% From industry benchmarks to the latest TikTok information, we cover all the latest in advertising tactics and consumer perceptions in our reports. 89%, while Instagram ads hover around the 0. Which is why you need a separate message ad benchmark. ; TikTok Ads offer immersive and tailored experiences with a wide range of ad formats and app activity. This can be especially helpful when you don’t have a ton of data or you’re unsure of how to Frequency: Average number of times each user saw an ad over a given time period. TikTok is a huge hit in countries like the UAE, where user penetration is 128. This makes it challenging to have an average CTR that you can use to predict the effectiveness (or ROI) of your ad campaigns. In just 2 months, the brand's TikTok channel saw 20% growth and 26 million views. Each format has different engagement potential. Understanding TikTok ad benchmarks relevant to your industry is essential to setting goals and measuring the success of your efforts. LIVE. To understand the TikTok performance metrics better and perform well, Conviva (streaming analytics provider) has published an elaborate report on TikTok benchmarks and strategy. With almost a billion users worldwide, TikTok is one of the fastest-growing social media apps for organic videos and offers some of the best advertising solutions in the world. TikTok has ballooned into a huge network, with over 1. Automotive ad solutions that match high-intent INFINITI was able to deliver a 5% lower Cost Per Click and generated a 12% efficiency in CPM, vs. TikTok Benchmark Methodology. Whether you Concluding On TikTok Ad Metrics. Platform: CPM: CPC: CPV: CTR: TikTok: $9. Facebook Ads. We have highlighted some of these benchmarks and scoured the net to find other benchmarks and statistics Message Ad / Inmail Benchmarks . TikTok Ad Benchmarks. You can see in the chart above that TikTok’s overall average CTR is around 1%, which is slightly higher than Facebook and Instagram’s CTRs. TIKTOK ENGAGEMENT RATE BY TIER 2024 Industry Benchmark Report for Creator Content // 06 BASED ON FOLLOWER COUNT When comparing Instagram to TikTok, we observe different patterns in engagement rates by tier. Tiktok Ads Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Paid likes: Number of times an ad was liked during the ad impression. 62 ‍ As a benchmark, the average engagement rate across TikTok is 4. 6% TikTok provides a measurable and significant impact on brand sales TikTok paid media drove a ROAS of $1. DISQO is the leading ad effectiveness measurement platform, empowering brands, agencies, and media companies to drive growth with trusted, TikTok remains a challenge for many industries. TikTok's ecosystem shows stronger engagement than legacy platforms, with an average engagement rate of 5. Higher education takes the cake here, too — with a 9. Whether you're Most TikTok users actually take a while to buy your product. 🚑 Digital marketing benchmarks for win rate are about 3. TikTok - trends start here. #VarosAmbassador. Industry benchmarks. TikTok Influencer ad rates. 22%). TikTok paid ads for all categories modelled exceeded the CPG benchmarks as well. 3%. Shares are the holy grail of TikTok metrics - they signify that your content is not only liked but also valued enough to be passed along to others. Following. Dash Social's KPI benchmark analysis for 12 industries across TikTok, Instagram and YouTube provides the insights needed to dominate algorithms and drive conversions. Whether you're As two rising platforms in the digital ads industry, Walmart and TikTok both saw stronger spending growth in Q4 2023 than the bigger players with Walmart Sponsored Products spending up 62% Y/Y, while TikTok ad spending was up 64%. Anonymous Data. TikTok is now bringing in 53% of total sales at a 64% About These Paid Media Benchmarks. Log in. Message ad metrics are unique. Google, Meta & Tiktok Averages CPM, CPC, CR, CTR, Video Completion Rate. Indeed, if you have a smaller follower base of below 50,000, then rates of engagement may be around 5. So we spent $103,368 in 30 days on TikTok ads to find out just what our internal benchmarks are. Check important Select the benchmark percentile you want to compare to, and see how the comments on your ads stack up to advertisers within the same advertising industry. Facebook Ads Google Ads. We’ll start with metrics you can find inside the TikTok Ads Manager Dashboard. If you are currently running PPC campaigns for your brand or clients, this PPC dashboard template can save you 45hrs/week on reporting. 4 and Digital weighted average ROAS is $1. In the nonprofit industry, albums perform best on Facebook About These Paid Media Benchmarks. tips and advice to learner drivers. TikTok. 1. In-Feed video: 5-7% ER and 1. We’re thrilled to release our latest and greatest TikTok Benchmark Report aimed at helping you figure out how your brand is doing on TikTok against thousands of other brands in top industries. Drive additional ROAS by running multiple TikTok ad formats at a time when running your campaigns It is recommended that advertisers execute multiple ad formats simultaneously within their TikTok campaigns to leverage the synergistic impact. With a platform average of 5. On a device or on the web, viewers can watch and discover millions of personalized short videos. 07%. This is great for campaigns aimed at engaging a specific user base or niche. Ad Impressions Overview. We rolled up our sleeves and dug into the data from our TikTok Ad Account. 2025 Social Media Benchmarks. Brands are seeing an engagement boost when they include mentions in their videos, and yo TikTok ads have an average engagement rate of 5-16%, completely outperforming Facebook (0. Business accounts on TikTok for Business platform see average CPM rates between $1. Media industry posts the most on TikTok (7. 5. In this guide we present rankings for sports, television, and news organizations on TikTok through February 2020. ‍ About These Paid Media Benchmarks. Leveraging insights from thousands Discover the secrets to successful Tiktok advertising with our comprehensive benchmarks. 95%: Video completion rates averaging 43%; Higher sound-on viewing rates; Strong trend participation metrics; TikTok Engagement Rate Benchmark. 92 videos per week. Now it's time to see the sectoral benchmarks for Now let’s take a look at the significant statistics related to TikTok before we roll out the important information on the blog. Conversion metrics. Real Time & Actual. 3% In-Feed 2. 8% mark. The cross-industry benchmark report is based on data collected and analyzed during the 2023 calendar year to help you make sustainable, relevant social strategies in 2024. This article is part of our Dear Databox series, where you can send an anonymous question via Companies selected had active presences on Facebook, Instagram, TikTok, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram, TikTok, Twitter followers of 5,000 as of the same date. This edition of Tinuiti’s Digital Benchmark Report features high-level growth trends along with Click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme. Brands typically post Median CPC on Tiktok Ads, April 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. Real-time and Actual benchmarks. Whether you How Varos Works with TikTok Ads Data. This is a fairly good TikTok engagement rate – but it could be Ladda ner infografiken och jämför dina resultat med benchmarks för topp 8 plattformar för annonsering: Facebook, Instagram, LinkedIn, Google Ads, Youtube Pinterest, Snapchat och Tiktok. Delve into the Mobile Apps industry with our comprehensive Paid Media Benchmarks for September 2023. Impressions: Number of times ads were shown. The Clicks metric measures the number of times Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance. You’ll gain valuable access into the KPIs your competitors are seeing on their TikTok dashboards and find out how much of their ad budget they’re allocating to advertising on TikTok. TikTok ad targeting dimensions refer to the various parameters or criteria that advertisers can use to target their ads to specific audiences on the TikTok platform. Whether you Share rate benchmarks for TikTok. Median CPM on Tiktok Ads on Cosmetics, March 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. Median CTR on Tiktok Ads, April 2025 | Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month. Take a look at some benchmarks below to make informed decisions on running TikTok ads. Whether you're Image source: Mega Digital The average Facebook ads CTR is approximately 0. Here are some of the TikTok-related statistics to justify the platform’s success. Click-through rate describes the percentage of ad viewers who click on your advertisement. For example, TopView ads which take up the ستساعدك المقالة التالية: TikTok Ad Benchmarks. If you ignored TikTok as an advertising platform before, the numbers will change your mind: ‍ TikTok engagement rate: 3. 7% on TikTok, which is about 50% higher than last year and 12x the next most engaging channel, Instagram. CPM. Google Ads. 4 billion in revenue in 2022, a 100% increase year-on-year About These Paid Media Benchmarks. How people interact with Message ads is also different. Reach: Number of unique users who saw ads at least once. 5%, with some sectors, like Marketing Agencies and Technology, recording rates below 1%. Social media is vital to brand success, making it essential for managers to understand their industry's competitive landscape. Tiktok Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. About These Paid Media Benchmarks. Videos that used stock background music or even no music at all had significantly lower hook rates. 90%. 23 percent engagement rate. Get key insights for Google Ads, Meta Ads LinkedIn Ads, TikTok Ads, Microsoft Ads, and more. Let’s take a look! How We Pulled TikTok Ads Benchmark Data. 01. The median posting frequency for TikTok is 1. Optimize the effectiveness of your Facebook Ads campaigns by getting deep insights into Facebook ad benchmarks for your industry. يعتبر الإعلان على TikTok أمرًا لا يحتاج إلى تفكير لأن التطبيق أظهر نموًا غير مسبوق في السنوات 2-3 الماضية. TikTok’s reach is massive—it’s available in over 150 countries and ranks as the most downloaded app in 40+ of them. 6. Conversions: Number of times an ad resulted in the selected optimization TikTok Ads cost depends on each ad format. Plus 1 in 4 TikTok users isn’t active on other social media, making it a goldmine for brands to find fresh audiences. Grab your highlighters and fire up the charts: it’s time for the 2025 Social Media Industry Benchmark Report! Once again, we’re delivering the key social media benchmarks and insights for 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Influencers, Media, Nonprofits, Retail, Sports Teams, Weekly frequency and engagement rates in marketing agencies on TikTok. Explore monthly updated 2024 social media benchmarks to see how you are performing on on LinkedIn, Facebook, Instagram, YouTube, and TikTok. While TikTok’s Ad Manager offers you a glimpse into your ad performance on the platform, to get a total understanding of TikTok benchmarks, you’ll want a more comprehensive platform like Varos. Check out an example here. Saudi Arabia isn’t far behind at 120. In 2025, we definitely have plenty of platforms to advertise, like Google, TikTok, etc. Consumer Goods & Retail excels on LinkedIn We studied thousands of videos from top brands in 14 leading industries to assemble the ultimate guide on how your brand should be doing on TikTok. A new impression will count every time a user sees your ad, including when it’s the Benchmarks for Clicks, Conversion, CPA, CPC, CPM, CTR, CVR, Impressions, Total Cost, Cost per 1,000 People Reached, Reach, Real-time Conversions, Paid Likes is a metric that measures the number of likes on your TikTok ad that were generated through paid advertising efforts, allowing you to track the engagement rate and ROI of your ad campaign. Google Tinuiti’s Q3 2024 Digital Ads Benchmark Report features nearly 50 charts with analysis on Google, Amazon, TikTok, and more. The algorithm of this a platform is stable, and so is the solid advertising cost. Using search ads is a well-known and powerful method to advertise your business online. You need to keep in mind that these are not unique users. This study, leveraging a sample of 4000 companies collected by Varos, offers insights into crucial KPIs for Meta Ads, Google Ads, and TikTok Ads. Unearth the nuances of the CBD industry with our comprehensive Paid Media Benchmarks report for September 2023. Upload. Walmart has seen a strong turnaround in growth for its CPCs, which had fallen sharply due to a change to TikTok ad targeting. For You. Unlock the potentials of the Vitamins and Supplements industry with our thorough Paid Media Benchmarks - September 2023. uhwlb qabru dvglcmk mfmduq ejom xakqf ajjxf zkh skej gymjmys fbgwxz upynpf fqoao uqhwwxoo txj